News

What your company’s Twitter account says about you
There are certain universal truths to what your company’s style of tweeting reveals about your corporate culture, your attitude towards social media, and what you think about your customers in general.

Amazon goes same route as TripAdvisor for Facebook integration
Like the TripAdvisor-Facebook alliance for social travel shopping, Amazon shoppers, who connect their Amazon and Facebook accounts, can now get recommendations from those friends on what to buy.

Why most marketers should forgo foursquare
Marketers, hold off on Foursquare -- for now. That's the verdict of Forrester Research on location-based start-ups, which, despite their reputation as the hot new media, are still too small for major marketers. The research firm finds that these heavily-hyped apps currently make sense mainly for brands seeking male influencers.

Learning from the best airlines on social media
Has social media truly benefitted any airline? If so, how? To answer this question, SimpliFlying has put together a series of case studies. In this set of six case studies, top executives talk about how their social media strategies are pushing their airlines into the next era.